Animal adoption websites and dating sites have a lot in common. A great photo will get attention but what you write in the profile description can have a big impact on inquiries. Imagine if people described themselves like this on Internet dating sites…
Hi. My name is Boris. I was dumped because my ex wife didn’t want me anymore. I’m desperate to find a new girlfriend. I’ve been badly treated in the past but I’m sure with love and patience you will earn my trust.
It doesn’t say anything about how great life with Boris will be does it? What makes him special? How is he different to the next guy?
Foster care gives us much greater insight into the behaviour and personality of the dogs we’re trying to rehome. We can use this knowledge to better inform potential adopters and help make better matches. Lisa Ryan recently posted some examples of positive points you can mention in dog profile listings.
- in good health
- good with dogs (both sexes, big and small)
- good with cats
- good with children
- lead trained
- toilet trained
- sleeps through the night
- can entertain himself for periods of time with stimulating toys
- easy to care for coat (minimal grooming)
- good car buddy
- quiet
- handsome
- smart
- enjoys learning/training
- swimming
- social (lovely to take out visiting) etc
- anything unique about him
- handsome
- smart
- enjoys learning/training
- swimming
- social (lovely to take out visiting) etc
Pet Rescue has published some more detailed advice on how to write a great pet profile.
Can you think of any more? Leave a comment!
