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	<title>Good For Dogs &#187; No Kill</title>
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		<title>Getting to Zero selected as World AIDS Day theme</title>
		<link>http://goodfordogs.org/blog/2012/04/25/getting-to-zero-selected-as-world-aids-day-theme/</link>
		<comments>http://goodfordogs.org/blog/2012/04/25/getting-to-zero-selected-as-world-aids-day-theme/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 16:18:22 +0000</pubDate>
		<dc:creator><![CDATA[Mike Bailey]]></dc:creator>
				<category><![CDATA[adoption]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[No Kill]]></category>

		<guid isPermaLink="false">http://goodfordogs.org/blog/?p=2688</guid>
		<description><![CDATA[You&#8217;ld have to be a bit miffed if the name you chose for your shelter reform model got picked up by the U.N. for it&#8217;s anti AIDs campaign. That&#8217;s what&#8217;s happened to AWL Queensland and their Getting to Zero model. It&#8217;s hard to compete with a U.N. funded campaign but there are plenty of other [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>You&#8217;ld have to be a bit miffed if the name you chose for your shelter reform model got picked up by the U.N. for it&#8217;s <a title="Getting To Zero" href="http://www.unaids.org/en/resources/presscentre/featurestories/2011/november/20111101wadtheme/" target="_blank">anti AIDs campaign</a>. That&#8217;s what&#8217;s happened to AWL Queensland and their <a href="http://www.g2z.com.au/" rel="nofollow" target="_blank">Getting to Zero model</a>. It&#8217;s hard to compete with a U.N. funded campaign but there are plenty of other good reasons to get behind the <a title="No Kill" href="http://www.nokilladvocacycenter.org/" target="_blank">No Kill</a> movement instead of trying to rebadge it.</p>
<h2>No Kill is an Established Brand</h2>
<p>Despite Nathan Winograd&#8217;s books not being sold in Australian bookstores and less than half of shelter leadership having read them, we&#8217;re living in a global village where information travels freely across borders. The following table shows Australians search for &#8216;No Kill&#8217; twenty times more than they search for &#8216;getting to zero&#8217;.</p>
<p><img class="aligncenter size-full wp-image-2697" title="Google AdWords_ Keyword Tool-3" src="http://gfd-blog.s3.amazonaws.com/blog/wp-content/uploads/2012/04/Google-AdWords_-Keyword-Tool-3.jpg" alt="" width="654" height="78" /></p>
<h2>No Kill is Simple To Explain and Understand</h2>
<p>Just like &#8216;No Kill&#8217;, G2Z calls for a live release rate of above 90% for animals admitted to pounds and shelters. One place it falls down is in communicating exactly how to achieve that. The No Kill Equation spells it out plain and simple.</p>
<p><em>The mandatory No Kill programs and services include:</em></p>
<ol>
<li>TNR Program</li>
<li>High-Volume, Low-Cost Spay/Neuter</li>
<li>Rescue Groups</li>
<li>Foster Care</li>
<li>Comprehensive Adoption Programs</li>
<li>Pet Retention</li>
<li>Medical and Behavior Prevention &amp; Rehabilitation</li>
<li>Public Relations/Community Involvement</li>
<li>Volunteers</li>
<li>Proactive Redemptions</li>
<li>A Compassionate Director</li>
</ol>
<h2>Getting to Zero or Starting from Scratch?</h2>
<p>If you google for &#8216;No Kill&#8217; you will find oodles of information including <a title="No Kill on Wikipedia" href="http://en.wikipedia.org/wiki/No-kill_shelter" target="_blank">wikipedia</a>, <a title="Saving Pets isn't afraid to use the K Word" href="http://www.savingpets.com.au/category/no-kill/" target="_blank">blogs</a>, <a title="Animal activists implement no kill policy" href="http://www.abc.net.au/news/2012-02-17/animal-activists-implement-no-kill-policy/3837178" target="_blank">news</a> <a title="No Kill Policy" href="http://www.abc.net.au/news/video/2011/09/09/3314752.htm?site=westernvic" target="_blank">reports</a>, <a title="Books by Nathan Winograd" href="http://www.nathanwinograd.com/?page_id=164" target="_blank">books</a> and more. No Kill has been successfully achieved in many U.S. cities and has withstood attacks that include misinformation campaigns by the likes of <a title="Nathan Winograd featured in Forbes" href="http://www.nathanwinograd.com/?p=7865" target="_blank">PETA and the ASPCA</a>.</p>
<p>The G2Z site <a title="misinformation" href="http://www.g2z.com.au/why-getting-to-zero.html" rel="nofollow" target="_blank">suggests that No Kill shelters are not open admission</a>. As the president of Victoria&#8217;s 3rd largest open admission <a title="Pups for sale in Melbourne" href="http://www.gaws.org.au/" target="_blank">animal shelter</a> I can tell you <strong>this is not true</strong>. It goes on to state that &#8220;No Kill implies no animal should be killed&#8221; but that &#8220;Getting to Zero&#8221; somehow doesn&#8217;t. Huh? Either term could be read to mean &#8220;don&#8217;t kill pets&#8221;. Surely it would be easier to help educate people about what No Kill really means than start a new movement.</p>
<p>The No Kill movement is a Tribe. A global tribe with leaders who get written about in <a title="Nathan Winograd in Forbes Magazine" href="http://www.forbes.com/sites/trevorbutterworth/2011/12/13/15-key-insights-from-2011-from-15-key-thinkers-and-writers/" target="_blank">Forbes</a> and spoken about in a <a title="Seth Godin introduces us to Nathan Winograd" href="http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html" target="_blank">TED talk by Seth Godin</a>. We can do more by growing the No Kill movement than trying to start a new Tribe. To do so without good reason would mean lost opportunities and wasted resources.</p>
<p>I&#8217;d like to leave you with the talk that introduced me to No Kill in 2009 and led to me realising that we can and must do more for these animals.</p>
<p><object width="526" height="374" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009/Blank/SethGodin_2009-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethGodin-2009.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=538&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=seth_godin_on_the_tribes_we_lead;year=2009;theme=not_business_as_usual;theme=the_rise_of_collaboration;theme=unconventional_explanations;theme=media_that_matters;event=TED2009;tag=book;tag=communication;tag=community;tag=marketing;tag=social+media;tag=society;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="pluginspace" value="http://www.macromedia.com/go/getflashplayer" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="526" height="374" type="application/x-shockwave-flash" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" allowFullScreen="true" allowScriptAccess="always" wmode="transparent" bgColor="#ffffff" flashvars="vu=http://video.ted.com/talk/stream/2009/Blank/SethGodin_2009-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethGodin-2009.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=538&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=seth_godin_on_the_tribes_we_lead;year=2009;theme=not_business_as_usual;theme=the_rise_of_collaboration;theme=unconventional_explanations;theme=media_that_matters;event=TED2009;tag=book;tag=communication;tag=community;tag=marketing;tag=social+media;tag=society;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" pluginspace="http://www.macromedia.com/go/getflashplayer" allowfullscreen="true" allowscriptaccess="always" /></object></p>
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		<title>What does No Kill really mean?</title>
		<link>http://goodfordogs.org/blog/2011/10/13/no-kill/</link>
		<comments>http://goodfordogs.org/blog/2011/10/13/no-kill/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:02:10 +0000</pubDate>
		<dc:creator><![CDATA[Mike Bailey]]></dc:creator>
				<category><![CDATA[No Kill]]></category>

		<guid isPermaLink="false">http://goodfordogs.org/blog/?p=2652</guid>
		<description><![CDATA[Few Australians, even in animal welfare circles, could tell you what No Kill is really about or we can achieve it. This may be in part because the book that explains it all isn&#8217;t available in this country. Get up to speed on No Kill in 10 Minutes! The following primer gives a good overview [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Few Australians, even in animal welfare circles, could tell you what No Kill is really about or we can achieve it. This may be in part because <a href="http://www.bookdepository.com/Redemption-Nathan-Winograd/9780979074318?utm_medium=api&amp;utm_campaign=usbooko&amp;a_aid=booko&amp;utm_term=9780979074318&amp;utm_source=book_link&amp;utm_content=Redemption" target="_blank">the book that explains it all</a> isn&#8217;t available in this country.<br />
<a href="http://gfd-blog.s3.amazonaws.com/blog/wp-content/uploads/2011/10/nokillequation.png"><img class="aligncenter size-full wp-image-2653" title="nokillequation" src="http://gfd-blog.s3.amazonaws.com/blog/wp-content/uploads/2011/10/nokillequation.png" alt="" width="696" height="450" /></a>Get up to speed on No Kill in 10 Minutes!</h2>
<p>The following primer gives a good overview of No Kill. To learn more, order a copy of <a href="http://www.bookdepository.com/Redemption-Nathan-Winograd/9780979074318?utm_medium=api&amp;utm_campaign=usbooko&amp;a_aid=booko&amp;utm_term=9780979074318&amp;utm_source=book_link&amp;utm_content=Redemption" target="_blank">Redemption</a> and  visit the <a href="http://www.nokilladvocacycenter.org/" target="_blank">No Kill Advocacy Center</a>.</p>
<p><a href="http://www.nokilladvocacycenter.org/pdf/redemptioncliffnotes.pdf"><img class="aligncenter size-full wp-image-2654" title="nokillprimer" src="http://gfd-blog.s3.amazonaws.com/blog/wp-content/uploads/2011/10/nokillprimer.jpeg" alt="" width="488" height="574" /></a></p>
<h2>Help Spread The Message on Facebook</h2>
<p>Australian <em>No Kill</em> advocates are spreading the message down under. Your help is needed in spreading the word!</p>
<p><a href="http://www.facebook.com/photo.php?fbid=154735141274953&amp;set=a.152113268203807.39466.152111381537329&amp;type=3&amp;theater"><img class="aligncenter size-full wp-image-2659" title="nka_400w" src="http://gfd-blog.s3.amazonaws.com/blog/wp-content/uploads/2011/10/nka_400w.jpg" alt="" width="400" height="346" /></a></p>
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